It was Mark Twain who popularized the quote, “There are three kinds of lies: lies, damned lies and statistics.” It has also been said that, “data doesn’t lie; people do.” Data, when manipulated to bolster a weak argument, rightfully gets associated with these negative characterizations. But what happens when your data is accurate but your ability to communicate it is lacking? Sadly, it is a similar result. People don’t buy it, especially if it means they have to change.
In this session, we will look at the essential ingredients your story must include if you are going to move people with your data. Influence is a whole brain activity. Data addresses only part of the brain. Your story must address the rest if you really intend to get buy-in.
You will learn:
- How to decide what story to tell with your data that fits the organizational change you seek.
- When to start and stop your story for maximum impact on the hearers and their job function.
- What principles of persuasion must be present to get your audience to keep telling the stories you want.
- Where to look for great data stories and how to adapt them for your organizational needs.