Ross Sparkman

Head of Strategic Workforce Planning, Facebook

Ross is a published author, international speaker and thought leader in the fields of Human Capital Strategy & Talent Analytics.  With over 15 years experience in Talent Analytics and Strategic Workforce Planning,  he uses his background in statistics, business strategy, HR and HR technology to consult with C-Suite officers and senior leaders on strategic methodologies and frameworks for HR and corporate strategy alignment. The end goal is to provide these senior leaders with improved data and insights to make better 'people' related decisions that ultimately improve organizational performance.

He is currently the Head of Strategic Workforce Planning at Facebook where his key mandate is to create workforce forecasts and to develop optimized talent strategies for Facebook's future growth.  Prior to Facebook, Ross functioned as the Head of Strategic Workforce Planning & Analytics at GE Aviation, the Strategic Workforce Planning Leader at Devon Energy and as a Senior Consultant at Deloitte Consulting where he specialized in Human Capital Strategy and Workforce Planning & Analytics.

Ross is a global in-demand speaker who regularly presents on the topics of Human Capital strategy and Workforce Optimization.  He was recently awarded Best Practice winner by the Best Practices Institute  (BPI) and will be launching his new book "Strategic Workforce Planning" at the beginning of 2018.

Ross Holds an MBA from Temple University’s Fox School of Business, an MA in HR from The University of Oklahoma and a MSc in Predictive Analytics from Northwestern University.  In his spare time he enjoys traveling, photography and learning new things.

Upcoming Conference Sessions Featuring Ross Sparkman


How to Build a High-Powered Strategic Workforce Planning Function

In the age of big data and hyper-competitiveness in the business environment, it has never been more important for organizations to think strategically about their workforce.  Strategic Workforce Planning and data-driven decision-making is a crucial element of workforce strategy and can be the starting point for organizations to think strategically about their workforces.  But how should the organization go about creating an effective, value-add Strategic Workforce Planning function?

You will learn:

Key success factors that differentiate high-powered SWP functions.
How to create a vision for the SWP function.
How to build a high-functioning SWP team.
How to think through the processes and systems involved in SWP.
How to think through the data and technology components of SWP.

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The Role of Workforce Planning in the Age of AI and Automation

Discuss and learn from an expert on a variety of topics including:
- Consider how AI and automation may eliminate many current roles while creating new ones.
- Explore the downstream effects of current technological trends on the future of work.
- Discuss potential futures and how it might change the supply and demand picture for key talent segments.

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